She graduated from The American University Dubai with a degree in Finance which helped strengthen her understanding in business which she combined with her passion for Abayas helping her succeed in the industry. Her designs are known to be of the highest quality and competitively priced making them an attractive option for women who are fashion-conscious and desire a modern-twist with elegance. In her free time, Hend enjoys writing Arabic poetry and spending time with close friends and family. Her motto in life is "Live today like there's no tomorrow" and that's exactly what she does.
Nabrman, the Turkish meaning for white flower, is the exquisite Abaya designs of the UAE's talented Hend Al Mutawa symbolizing purity and elegance. Nabrman opened its boutique in 2009 and today stands as one of the region's most desired Abaya brands. Nabrman is largely influenced by a contemporary mix of old world charm and elegant sophistication and the essence of the brand is clearly reflected in gracefully flowing designs. Inspired by Arabic culture, traditional Abayas are given a modern twist with a variety of fine fabrics, a kaleidoscope of colors in fully on-trend fashion. Perfection is strived in each design, Nabrman strives to implement this at all phases of the creation process: from concept to conception then completion. Each garment is the result of a long and rigorous artisanal savoir-faire that creates the ultimate experience in Middle-Eastern chic.