Ahmed Seddiqi & Sons LLC

At the group, we believe that each employee contributes to the growth and success of the company, and this is evident with the strong and loyal workforce of 480 plus employees, some of whom have been with the organization since 1968.

Ahmed Seddiqi & Sons is the largest distributor of Swiss Brand watches in the Middle East. We offer world-class and exquisitely designed watches and jewellery. From a humble beginning of a single store in 1950s, today Ahmed Seddiqi & Sons portfolio’ consists of over 50 prestigious brands across 52 locations in the UAE.

The first Ahmed Seddiqi & Sons shop had its origin in Souk Bur Dubai. As the business venture grew from a single shop in Dubai’s covered Souk, to a formidable network of close to two dozen elegant stores in some of the Gulf’s finest buildings, Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians.