Operating since 1974, BinHendi Enterprises is one of the UAE’s leading and most respected business conglomerates engaged in general trading, hospitality, fashion, real estate, watches and jewellery, construction, media and advertising. Over the years, the group has successfully introduced many world-renowned high class brands to the UAE.
In direct response, we established the UAE’s first exclusive fashion boutique, Pierre Cardin. Enthusiastic consumer response propelled the company to fill another untapped niche in the Middle Eastern market with the introduction of Dubai’s first car rental agency. Our unique approach, in hand with strong market growth, favourable government relations and an intimate knowledge of consumer preferences, encouraged BinHendi Enterprises to develop new sources to help meet the growing demand for high-quality products and international services. BinHendi Enterprises currently operate many highly successful fashion, jewellery, furniture and hospitality brands, while our trading division is comprised of over 1,000 retailers, thus establishing the company as a leader in one of the world’s most exciting and affluent markets.
When it comes to premium brands, BinHendi Enterprises is one of the region’s most diversified, progressive and successful companies. The group’s portfolio includes several of the world’s leading brands such as Artioli, Billionaire, Brioni, Ermanno Scervino, Hugo Boss, JOSEPH, Paul & Shark, Marimekko, ZILLI, Porsche Design, MSGM, By Malene Birger, Jil Sander Navy, Jacob & Co and Ulysse Nardin.
Our motto is “If it’s not the best, it’s not for us”.